Our client helps brands build meaningful interaction and scalable communication across digital advertising screens. They wanted to modernize their 2 decade-old legacy solution that managed booking, contracts & invoices of assets across 100+ locations.
Backed by an extensive experience in software development for advertising & digital businesses, we helped reengineer the online ad booking and order management system that today offers a holistic view of operations – from inventory to asset owner management at one go.
Display all standard and dynamic units (and their networks) with map location, asset category, frame type, rate card & availability status to help customers find the display slot they need, faster.
Ease of managing multiple portfolios of digital screens across varied properties, like malls, bus stations, airports & more within the system for easy discovery & planning of inventory.
Enables ease of booking for multiple properties with real-time status & reminders for blocked sites with pricing & related information. Helps track payments, invoicing, credit and debit notes, party ledgers & revenue with a country-based configuration.
Gain granular visibility into accounting, contract management, and media management to accurately analyze business performance with Jasper-based reports & improve accountability with real-time dashboards & data visualizations.
Team Rishabh followed the agile methodology for development starting with a 3-week sprint. The defects and enhancements were prioritized and finalized by the functional team with complete requirements documented on JIRA. The process focused on the following key aspects;
To do away with data silos, the updated asset booking management app was seamlessly integrated with the following external systems:
Our team utilized REST API services to make integrations simple and scalable with different web services as listed below;
Curated datasets with geospatial data streams to pinpoint audiences to help offer better planning & management of inventory to push the right messaging to the right audience at the right time & for the right location. Work with a data-driven, low granularity approach towards OOH analytics to analyze spending vs campaign ROI.